Support Inbox Architecture
Support Inbox Architecture
Separate transactional, support, and marketing lanes without sacrificing visibility
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Guides for technical senders, marketers, and support teams living in SMTP.
Segment sending identities
Give support replies their own subdomain with strict throttles while transactional confirmations keep a pristine IP. Marketing lives elsewhere entirely.
Route intelligently
Leverage SMTP relays that support rulesets based on headers or envelope sender. Auto-tag messages for CRM sync and analytics.
Monitor beyond tickets
Pipe SMTP and help desk events into a central lake so you can correlate CSAT, reply times, and deliverability in one glance.
Prepare for scale
Document IAM policies, rotate SMTP credentials quarterly, and script failovers with health checks.
Visual cues
Visualize the routing paths before you code them.
CS + deliverability share the same truth set.
Automated failovers keep revenue emails flowing.